About Us
We Didn’t Just Flip the Cap—We Flipped the Script.
For decades, turning your baseball cap backwards has been an unspoken statement—cool, confident, a little rebellious. But the truth? Traditional caps were never designed to be worn that way.
A floppy dad hat collapses. A snapback leaves buckle marks on your forehead. Structured caps lose shape. And worst of all, the fit never feels quite right. The look might say swagger—but the design says “not built for this.”
That’s where The Original BACK HAT™ comes in.
Born out of a simple insight and a bold vision, BACK HAT™ was engineered from the ground up to look and feel better worn backward. It’s not just a baseball cap turned around—it’s a new category of headwear, purpose-built to solve the discomfort, poor fit, and style compromises of traditional caps when reversed.
Purpose-Built for the Backward Life
At the heart of BACK HAT™ is our patent-pending design (63/453,205) featuring proprietary SIDEFLEX™ technology—a flexible side panel system that delivers a secure, comfortable fit without an adjustable buckle or snap. No dents, no droops, no compromise.
We reinforced the structure to retain shape over time, even with frequent wear. The silhouette is sleek, bold, and unmistakably BACK HAT™—engineered to maintain that crisp look whether you're heading to the game, hitting the stage, or making a statement in the street.
American Made. Globally Disruptive.
BACK HAT™ is proudly designed, developed, and manufactured in the USA, using premium materials and meticulous craftsmanship. Each hat is available in two sizes (S/M and L/XL) and can be customized with your logo, team colors, or original design—across a variety of fabrics and colorways.
Whether you’re a brand looking to make waves, a team wanting to turn heads, or a movement searching for a bold symbol—we’ve got your back.
More Than a Cap. It’s a Culture Shift.
BACK HAT™ isn’t just a new kind of hat—it’s a new way to wear identity. It’s built for athletes, creators, fans, and forward-thinkers. For anyone who leads instead of follows. For those who aren’t afraid to flip the script and start something real.
And now, we’re inviting partners to help shape the future of this movement.
Partner With Us
We're actively exploring licensing opportunities and custom brand collaborations with teams, retailers, entertainment brands, and corporate sponsors who want to stand out—literally and figuratively.
If you're ready to bring your logo BACK and center, we'd love to talk.
Send us a note below to explore licensing opportunities and custom brand collaborations.